The NYC Department of health has approved the ban of super sized sodas and sugary drinks. The regulation was approved by an expert panel of the NYC Health Department. The plan was originally proposed by Mayor Bloomberg who beliefs that this regulation will help fight obesity. The ban will go into effect in March of 2013.
According to the regulation all restaurants, delis, cinemas, stadiums and even food trucks won’t be permitted to sell sodas or sugary drinks bigger than 16 oz. However, supermarkets are not affected by the ban.
The regulation did draw an enormous amount of anger from the community as well as beverage and restaurant associations. For a good reason fast food restaurants fear a drop in beverage revenue, certainly that of super sized sodas.
Why Do We Chose Super Sized Sodas?
I have to admit, when I use to visit the movie theater with my sons, we had to have some snacks like popcorn. What is better than a combo of popcorn and soda? The value for super sized sodas and popcorn is a so-called no-brainer. A medium soda and popcorn is maybe 20 cents cheaper than super sized sodas. Of course we went for super sized sodas, which we ended up splitting among the three of us. I know it’s sounds cheap, but don’t forget that you have free refills throughout the movie. How much soda can one person drink?
In my opinion it is the Fast Food industry itself that should be blamed for super sizing everything from triple burgers to super sized sodas. Bigger portions yield bigger revenues and maybe bigger people. Are we even capable of eating such big portions or is it just a show off. Now that the ban of super sized sodas will become effective it is up to the industry to accept this regulation and offer healthier drinks; or out smart the system by selling by selling 2 drinks for the price of one or similar.
Restrict or Educate?
The Mayor is concerned about our health, that’s significant. I guess he is also worried about the ever rising medical bills of people with diabetics etc.. The intention to encourage an obese society to live healthier is a good one. However, restricting someone’s right (to order a large drink) will likely have the opposite effect. I think the problem lies rather deeper than just in our super sized sodas. Educating a society that lives on fast food should be a priority, not controlling their lifestyle.
What do you think?
Was the ban of super sized sodas the right thing to do? Or are there other strategies that might work? Let me know.